I'm a Senior UX Researcher with over 8 years of experience helping technology companies build products that truly serve their users. My approach combines rigorous research methodology with strategic thinking, ensuring that insights don't just sit in reports—they drive real product decisions.
I specialize in mixed-method research across the product lifecycle, from early-stage discovery to post-launch evaluation. My work spans B2B SaaS, AI-powered products, and consumer applications, always with a focus on translating complex user needs into clear, actionable recommendations.
What sets my research apart is the emphasis on collaboration and impact. I partner closely with product managers, designers, and engineers to ensure research insights are embedded in the product development process. I'm also passionate about leveraging AI tools like Claude to enhance research analysis while maintaining methodological rigor.
Qualitative & quantitative methods, mixed-method studies, usability testing, discovery research, evaluative research
AI product research, B2B SaaS, accessibility, internationalization, research operations
Dovetail, UserTesting, Maze, Qualtrics, Claude AI, Miro, Figma, SQL, Python
Stealth-Mode Startup
Leveraged Claude AI and Pendo analytics to accelerate research synthesis by 40%, informing $12M Series A funding strategy.
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Vivun
Redesigned activity logging experience, achieving 3.2x increase in logging rate and 75% reduction in time spent.
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Aidium (Daily-AI)
Designed automation system for mortgage loan officers, achieving 85% increase in adoption and 60% reduction in manual tasks.
View Case Study →"Mali Hirsch's research insights completely changed how we approached our product strategy. Their ability to translate complex user behaviors into clear recommendations was invaluable."
Sarah Chen VP of Product, TechCo
"Working with Mali Hirsch elevated our entire team's understanding of our users. The research was rigorous, the insights were actionable, and the impact was measurable."
Michael Rodriguez Senior Product Manager, SaaS Startup
"Their expertise in AI-assisted research analysis helped us move faster without sacrificing quality. A true thought leader in modern research practices."
Dr. Emily Watson Head of Research, Innovation Labs
I'm always interested in new opportunities to help teams build better products through user research.
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